Sunday, May 03, 2020

Review: Trailblazer: The Power of Business as the Greatest Platform for Change

Trailblazer: The Power of Business as the Greatest Platform for Change Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff
My rating: 3 of 5 stars

Hooter: A look at running the world from Marc Benioff's perspective and passions. Part Biography, part perspectives, part gyaan lot of Salesforce fanfare.

If you are intertwined with the Salesforce world like me, as someone who works there or is a client of their products or a partner, this book will be of more interest to you than any layman. It doesn't focus so much on the step by step journey of how Salesforce became a giant that it is today but focuses on how Marc stayed vocal to his belief system that values are more important to a company than profits. In the long run, those values will bring the talented woke employee and woke customers and keep the profits churning was the baseline. He does set the baseline that by getting a college degree, hes already an outlier amongst Bay Area Tech CEOs. His love for Bay Area and values to give back to community make for strong passionate reading and now becoming a norm across industries as companies try to keep the millenial workforce engaged. The influence of role models - his father, his grandfather, Albert Einstein and Steve Jobs provide a human touch to a business mind.

A collection of those thoughts and perspectives often with examples within the Salesforce organisation are littered through the book as anecdotal evidence adding color to it all. I won't call it the most engaging business book I have read but provides fresh insight into the minds of one of the biggest business legends in today's time.

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