Saturday, January 28, 2023

Review: Zero to One: Notes on Startups, or How to Build the Future

Zero to One: Notes on Startups, or How to Build the Future Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
My rating: 3 of 5 stars

Hooter: A brain dump from a serial startup guru

As it says in the title - notes on startups and so the book is a quick read with summary points across various aspects that Peter has experienced and believes is important in the start up ecosystem. Whilst might be a bit rosy around his fellow co-founders which is fair , he does make for some good points to think about like if you aren't bringing atleast 10x change in the market, the cost of moving is not worth it. Similarly jumping on the hype gravy train due to macro trends isn't going to help you stand out. Also defining your niche is an extremely important thing not just for your marketing pitch but for your own growth plans. Whilst this book wouldn't stand against academic rigour type of research expected of a business book, it falls more into the semi autobiographical memoir with advice genre and should be taken as the same. Though ironically the book was synthesized from the copious notes of his class that one of the students had taken and had gone viral in the old school fashion.

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