Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon SinekMy rating: 3 of 5 stars
Hooter: How Apple figured its WHY and so should you.
Pretty obvious that Apple is the centre of the piece with multiple callbacks to it and how they figured their WHY and when Steve wasnt around, they didn't. Walmart and Microsoft probably fight for second place at a distance but that is basically the core essence of the book of understanding the WHY.
The author does a great job at simplifying and distilling that message for the average reader to help drive that message home. There are multiple examples where the why is forgotten for the what and the how and a correlation is created to track the downfall of the brand in that scenario. Some of it may be conjecture but this book would have been a brilliant long form article.
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