Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm GladwellMy rating: 3 of 5 stars
Hooter: A study on how small insignificant events can bring about a large change
Malcom Gladwell's sequel titled the Revenge of the Tipping Point focuses on numerous anecdotes backed with his research on how something insignificant can reach a tipping point and change the momentum across.
Using examples from how a TV mini series like Holocaust brought about a lot more awareness even amongst the Jewish communities of US apart from the broader world and led to a slew of museums across the world correlating with that timing.
How the spread of virus correlates to the concept of super spreaders with everything else even targeted sales rather than just blanket coverage. He introduces the concept of "A Magic Third" - an imaginary number that tends to be the tipping point to bring about any change - like a third of women members on a board , a third of minority population in schools to bring about effect for affirmative action in education and so on.
He reiterates how these forces can bring about unintended changes like triplication of presciptions in pharma reducing the opiod crisis in some states and the reverse in others. Or the privileged sports quota in premier universities create a back door.
Gladwell continues to pick compelling narratives and correlations in the complex world we delve in but compared to his prior books - this one felt a tougher one to trudge through from a writing style.
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