Nawabs, Nudes, Noodles by Ambi ParameswaranMy rating: 4 of 5 stars
Hooter: A look into the history of Indian Advertising over the past 50 years with stories of what transpired behind the scenes for some of the most iconic ads we remember.
A cocktail conversation with Ambi Parameswaran is what this book is. He shares insights and anecdotes of how advertising has evolved in India leveraging some of the most iconic ads that I remember and a lot more way before my memory. He bunches them together by product type, services to give you a nutshell on how each category, brand grew in comparison and the extrinsic factors as they try to mould public opinion.
A 30 second clip could have a 30 months back story to it as he dabbles with how ads are a mirror of the past, the present and the utopian future society aims to be at especially using examples of the evolution of depiction of Indian women over the years from the default saree clad home maker to an independent women living by her choices and decisions.
Overall a wonderful nostalgia packed light read of the Indian advertising world for the layman.
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