Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi BahcallMy rating: 3 of 5 stars
Hooter: Real life anecdotes from history where crazy ideas saved the day.
Whilst the concept of loonshots and the framework around it feels trite and a forced setup, the anecdotes to fortify the approach make for fun reading. Right from Ikea's Do It Yourself concept to Science winning the World War for America and establishing its dominance for the decades after, courtesy someone pushing for an idea bordering on lunacy in its contemporary times.
The ideas are retro fitted into the narrative of two types of loonshots - P and S depending on how flashy and big bang one is versus the other being a slow transition that catches everyone off guard and both have their own space. Also the concept of water and ice in dynamic equilibrium at near freezing point where you have both states co-existing.
Also how its equally important to give equal importance to innovators and soldiers in an organisation - those who go against the grain to come out with something new and those who streamline and efficiently run the current state as both can help. He gives the example of Wozniak and Tim Cook in Steve Jobs era of Apple as one of those.
Overall, Id have rated this higher if it just marketed the collection of business trivia and anecdotes it packages without the narrative at play.
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