H-Pop : The Secretive World of Hindutva Pop Stars by Kunal Purohit
My rating: 2 of 5 stars
Hooter: An essay on 3 different artistes in Hindi belt riding the Hindutva wave.
I am not sure if it is secretive or a bigger gameplan at large, the author takes a unique angle of covering the current political climate by capturing the story of 3 artistes who have pivoted to catering to the needs of the Hindutva audiences with catchy songs, poems and books that earn them a sizeable side income apart from the clout and the micro celeb status they owe to this movement.
From Kavi Singh's singing, Kamal Agneya's poetry to Sandeep Deo's publications, Kunal does provide a simple essay on each one's journey and challenges they face/ faced and how they aligned to the political climate and patronage that all artistes through centuries have looked for.
Whilst an innovative take on a sub-altern culture I am far removed from, I felt an article could have summarised the novelty of this take from my perspective.
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